Research on the Marketing Model Based on New Retail—Taking"AiHuaju"Flower Shop as an Example
The marketing method in the new era of retail is to use advanced media technologies such as big data and artificial intelligence to realize the integration of channel resources,divide consumer groups,accurately grasp consumer demand,improve customer conversion rate and buyback rate,and effectively solve the restrictions of traditional offline channels on business hours and space,so that customer resources can be gathered to the greatest extent.Under this background,it is of practical significance and value to study the florist's marketing model.The main research methods of this paper include literature research method and investigation method.By collecting relevant literature,summarizing and combing,and investigating consumer demand,the opportunities and challen-ges of the development of florists in the new retail era can be further understood.It is proposed that the marketing mode of flower shops should put consumer demand in the first place,strengthen experiential marketing,and im-prove customers'shopping experience.The online platform and offline platform are closely combined to achieve common development,improve the level of logistics service,etc.,so that the flower shop industry can obtain new development and create new value.
new retaila flower shoponline and offlinemarketing model
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