Empirical Analysis of Factors Influencing Urban Residents'Consumption Intention of Geographical Indication Agricultural Products
Based on data from 378 surveys of urban residents in China,a binary Logistic model is used to explore the influencing factors of urban residents'consumption willingness to geographical indication agricultural prod-ucts.The results indicate that urban residents in China have a limited understanding of geographical indication ag-ricultural products;Older or unmarried urban residents prefer to purchase geographical indication agricultural products;The higher the level of understanding of geographical indication agricultural products,the higher the willingness of urban residents to consume;The delivery time of mail has a significant negative impact on consum-er willingness,that is,the longer the delivery time,the lower the consumer willingness;Food safety has a signifi-cant positive impact on consumer willingness,that is,the higher the food safety,the higher the consumer willing-ness.Based on this,it is proposed to expand the brand effect of geographical indication agricultural products,deepen consumer understanding,continuously improve logistics services,and further improve food safety.
NETL
NSTL
万方数据
