Based on data from 378 surveys of urban residents in China,a binary Logistic model is used to explore the influencing factors of urban residents'consumption willingness to geographical indication agricultural prod-ucts.The results indicate that urban residents in China have a limited understanding of geographical indication ag-ricultural products;Older or unmarried urban residents prefer to purchase geographical indication agricultural products;The higher the level of understanding of geographical indication agricultural products,the higher the willingness of urban residents to consume;The delivery time of mail has a significant negative impact on consum-er willingness,that is,the longer the delivery time,the lower the consumer willingness;Food safety has a signifi-cant positive impact on consumer willingness,that is,the higher the food safety,the higher the consumer willing-ness.Based on this,it is proposed to expand the brand effect of geographical indication agricultural products,deepen consumer understanding,continuously improve logistics services,and further improve food safety.
NETL
NSTL
万方数据
