Regional Brand Value Evaluation of Agricultural Products Based on Improved Sinobrand Model
The branding of agricultural products is a key step in building an agricultural power.Evaluating the re-gional brand value of agricultural products plays an important role in promoting the branding of agricultural prod-ucts.The current research status of regional brand evaluation methods for agricultural products was reviewed.The sinobrand model was selected to evaluate the value of regional agricultural product brands,and the calculation of brand advantage value was improved.Consumer preference was introduced into the brand strength evaluation in-dex,and then measured with crawler and text sentiment analysis technology.The brand value of Hanyuan Sichuan pepper was 14.955 billion yuan,which verified the applicability of the improved sinobrand model.Suggestions were given to enhance the brand value of Hanyuan Sichuan pepper,such as emphasizing brand protection,promo-ting the brand story of Hanyuan Sichuan pepper,and cooperating with other industry brands,in order to contribute to relevant research.
sinobrand modelbrand value evaluationregional brand of agricultural productsHanyuan Sichuan pepper
NETL
NSTL
万方数据
