Development and Design of Tourism Cultural and Creative Products in Cross-Border Scenic Spots From the Perspective of Empathy—A Case Study of Wugong Mountain in Jiangxi Province
As a special geographical space,cross-border tourism spots are divided into scenic areas with different development characteristics due to administrative boundary zoning.The brand sharing among cross-border scenic spots has promoted the deepening of cooperation to some extent,but their development-oriented awareness still causes implicit loss in the tourism consumption market to a certain extent.Therefore,in order to seek a larger shared space between cross-border scenic spots,this study attempts to rely on the theory of empathy and tourism cultural and creative products as a cross-border tourism production factor.Around the interactive empathy process and value realization path of"brand sharing-perceived empathy-product co-creation-cognitive empathy-benefit symbiosis-behavioral empathy"between scenic spots and tourists,combined with the three levels of empathy of"traveling,entering,and being intoxicated"in Wugong Mountain,the design concepts of tourism cultural and crea-tive products such as Wugong Mountain tourism digital commemorative medals,tourism mascots,and tourism commemorative gifts are proposed,then it can promote the true realization of its overall tourism pattern between cross-border tourism spots.
empathycross-border scenic spotstourism culture and innovationdevelopmentWugong Mountain
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