Research on Value Evaluation of Short Video Enterprise From the Perspective of Value Co-creation
In recent years,with the rapid development of Internet technology,especially 5G technology,short vide-o apps have become an indispensable part of people's lives.Short video industry has broad prospects and the fu-ture is more predictable,so the demand for short video enterprise value evaluation is becoming more and more ur-gent.Therefore,based on value co-creation theory,Metcalfe's law and Guotai Jun'an valuation model,a valuation model suitable for short video enterprise valuation is constructed.Compared with other valuation methods,the im-proved Guotai Jun'an valuation model reflects that the user is the dominant player in the value creation of such enterprises,and the overall value of enterprises is subdivided into two parts:content consumption user value and content creation user value.Finally,Bilibili is selected as an evaluation case for analysis.The enterprise value ob-tained is 34.833 billion yuan,which is 1.91％different from the total market value.The enterprise value obtained by evaluation is close to the total market value,indicating that the improved Guotai Jun'an valuation model has high applicability.
value co-creationshort video enterpriseGuotai Jun'an valuation model
万方数据
维普
