This study empirically investigates the sustainable development path of homestays from the perspective of tourist perceptions using the Structural Equation Modeling(SEM)method.Drawing from previous research,four hypotheses of impact paths were proposed,and a corresponding measurement scale was designed.The study then conducted empirical research using the SEM method.The results show that the findings show that the influ-ence coefficient of cultural experience on customer satisfaction is 0.89;the influence coefficient of service quality on customer satisfaction is 0.19;the influence coefficient of service price on customer satisfaction is-0.01,and the influence coefficient of customer satisfaction on the sustainable development of homestays is 0.99.Therefore,cultural experience and customer satisfaction are positively correlated;service quality and customer satisfaction are positively correlated;service price and customer satisfaction are negatively correlated,and customer satisfac-tion and homestay sustainability are positively correlated.The study offers three key insights including enhancing distinctive services,strengthening talent foundations,and actively integrating with other business models.
NETL
NSTL
万方数据
