Research on Strategies for Empowering Development of Tourism Products with She Culture:Taking Jingning She Autonomous County as an Example
As an important component of traditional Chinese folk culture,She culture has broad application prospects in tourism development.On the basis of analyzing the possibility and implementation methods of empowering development of tourism products with She culture,the article believes that there are still problems,such as insufficient exploration of connotation of She culture,lack of creative ideas for cultural tourism products,and monotonous development models in empowering development of tourism products with She culture.In view of this,it proposes the following strategies:grasp demand trends and conduct in-depth research on marketing forms through data analysis of consumers;develop distinctive creative products integrating culture and tourism;deeply explore cultural connotation to promote innovation in the integration mode of extension and recombination;fully develop internet marketing methods,increase capital investment,and improve infrastructure.
She cultureempoweringtourism productintegration of culture and tourism
国家科技期刊平台
NSTL
万方数据
