Spatial Transformation and Value Reconstruction of Overseas Chinese Restaurant Industry after the Epidemic:An Empirical Analysis Based on Qingtian Overseas Chinese
The overseas Chinese restaurants established by overseas Chinese have the double effect of promoting economic development of overseas Chinese and strengthening Sino-foreign cultural communication.However,the epidemic has exposed the problems of"shrinking profit space","difficulties in digital transformation"and"weak cultural transmission"in overseas Chinese restaurants.This paper draws on the social capital theory,takes Qingtian overseas Chinese as the starting point,adopts grounded theory research method,and conducts in-depth interviews with overseas Chinese restaurant practitioners,consumers,overseas Chinese affairs personnel and other groups to build a theoretical model of the transformation and upgrading path of overseas Chinese restaurants after the epidemic.The research shows that the spatial transformation of industrial development and the value reconstruction of the exchange platform have an important impact on the transformation and upgrading of overseas Chinese restaurants in the post-epidemic context,and promote the innovation and development of overseas Chinese restaurants through the mutual structure of the explicit and the implicit.Based on the above findings,the study combines the"10 000 Overseas Chinese Restaurants Project"promoted by Zhejiang Federation of Overseas Chinese and puts forward countermeasures and suggestions such as building a Chinese food social system,updating digital technologies of meta universe,building public brands of catering,and developing quality standards and evaluation systems.
overseas Chinese restaurant industryQingtian overseas Chinesespatial transformationvalue reconstruction
国家科技期刊平台
NSTL
万方数据
