Current Situation and Development Strategy of Tik Tok Communication of Chinese Archival Culture
In this new media era,the communication path of archival culture have also become rich.At present,the Tik Tok platform has become a new front for the communication of archival culture.This paper investigates the current situation of cultural communication of Tik Tok accounts of China's archives,and finds that there are a series of problems such as monotonous communication content,poor communication user interaction,low communication social influence,and single communication form,etc.Aiming at these problems,this paper puts forward four optimization strategies and suggestions:optimizing the content of archival culture communication,strengthening user interaction,establishing multi-party cooperation relations,and enriching the communication path of archival culture.
万方数据
维普
