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省级公共图书馆新媒体内容运营现状分析

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通过调查统计已有的省级公共图书馆新媒体运营账号,发现如今公共图书馆以新媒体为媒介,在传播主体、内容选题规划、传播渠道、传播受众和传播效果五个方面为公众提供服务的过程中存在问题.因此,根据传播学"5W"模型,从微观视角对目前省级公共图书馆在内容运营方面的问题提出相应的解决方案,希望能够对公共图书馆在新媒体领域的发展提供思路和实践参考.
Analysis of the Current Situation of New Media Content Operation in Provincial Public Libraries
Currently,there is a lack of analysis from a micro perspective in public libraries.Through investigation and statistics of existing new media operation accounts in provincial public libraries,it is found that when currently public libraries take new media as the medium to provide services to the public,there are problems in five aspects:communication subject,content selection planning,communication channel,communication audience,and communication effect.Therefore,based on the"5W"model in communication studies,corresponding solutions are proposed in accordance with the problems in the content operation of provincial public libraries at present from a micro perspective,hoping to provide ideas and practical reference for the development of public libraries in the field of new media.

public librarynew mediacontent operationcommunication studies

毕雅迪

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辽宁大学历史学部

公共图书馆 新媒体 内容运营 传播学

辽宁大学亚洲研究中心亚洲问题研究项目(2021)

Y202116

2024

兰台世界
辽宁省档案局(馆),辽宁省档案学会

兰台世界

CHSSCD
影响因子:0.197
ISSN:1006-7744
年,卷(期):2024.(2)
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