Analysis of the Current Situation of New Media Content Operation in Provincial Public Libraries
Currently,there is a lack of analysis from a micro perspective in public libraries.Through investigation and statistics of existing new media operation accounts in provincial public libraries,it is found that when currently public libraries take new media as the medium to provide services to the public,there are problems in five aspects:communication subject,content selection planning,communication channel,communication audience,and communication effect.Therefore,based on the"5W"model in communication studies,corresponding solutions are proposed in accordance with the problems in the content operation of provincial public libraries at present from a micro perspective,hoping to provide ideas and practical reference for the development of public libraries in the field of new media.
public librarynew mediacontent operationcommunication studies