Research on the Cognition and Construction of Urban Brand Image from the Perspective of Archival Documentary Heritage Development——Taking Shenyang as an Example
Archival documentary heritage is an important part of historical and cultural heritage.Scientific and reasonable development and utilization of this heritage can better contribute to the construction of urban brand image.This paper explores the role of archival documentary heritage development in the construction of urban brand image,and analyzes the significance of using archival documentary heritage development as the foundation for building urban brand image.Through empirical cases,it examines the current construction status and explores the constraining factors.It also proposes a construction approach,aiming to provide reference for cities to deeply explore the connotation of archival documentary heritage and enhance the cultural foundation of urban brand image,while promoting the protection and inheritance of archival documentary heritage.
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