晚明坊刻书价与书坊定价研究
Study on the Price of Engraved Books and Bookstore Pricing in the Late Ming Dynasty
王栎茗1
作者信息
摘要
晚明坊刻业发达,书市繁荣,印书成本降低和图书需求的扩大使图书价格低廉,为市民大众所广泛接受.售书可观的利润驱动着书坊持续刊刻图书推向市场,晚明书坊在定价时综合考虑利润、大众购买力、大众阅读需求,采取分级定价的市场考量,以尽可能满足不同层次的图书消费群体.
Abstract
In the late Ming Dynasty,the engraving industry was prosperous and the book market flourished.The reduction in book printing costs and the expansion of book demand made book prices low and widely accepted by the public.The considerable profits from book sales drove bookstores to continuously engrave books and push them to the market.In the late Ming Dynasty,bookstores comprehensively considered profit,public purchasing power,and public reading demand when pricing,and adopted a hierarchical pricing way in the market to meet different levels of book consumption groups as much as possible.
关键词
晚明/坊刻/印书成本/书价/定价Key words
the late Ming Dynasty/engraved book/printing cost/book price/pricing引用本文复制引用
出版年
2024
NETL
NSTL
万方数据