Research on Construction and Innovation Path of Archive Culture Brand Under the Background of Omnimedia
The era of omnimedia has brought both opportunities and challenges to the development and publicity of traditional archival undertakings.Excavating and integrating archive culture resources,innovating archive cultural dissemination approaches,and creating archive culture brands are of great theoretical and practical significance for enhancing the height,depth and breadth of archive cultural dissemination and providing high-quality archival cultural production for the society.Based on the background of omnimedia,this paper studies the present situation of archive culture brand,puts forward the current problems faced by archive culture brand construction,and explores the construction and innovation path of archive culture brand under the background of omnimedia based on this.
the era of omnimediaarchivesculture brandconnotation of culture
NETL
NSTL
万方数据
