Function Design of Archives WeChat Applets Based on User Stratification
Managing and controlling archives users'behavioral needs hierarchically and step by step and strengthening the vertical connection between archives users and archives departments with the help of WeChat applets will help promote the upgrading of archives users and further promote the in-depth development of archives management.According to the behavioral values of different archives users,they are divided into four levels from bottom to top:primary users,active users,interested users and super users.Archives WeChat applet function services including basic functions,archives compilation and research results,archives cultural creation and other modules are targeted for users at all levels.The WeChat applet design based on user stratification can get the highest return with minimum investment,and promote users'active advancement through different levels of user incentive mechanism,thus increasing the utilization rate of archives WeChat applet,and finally achieving the purpose of leading archives Apps and promoting the construction of archive Apps.
user stratificationvalue pyramidarchives WeChat applet
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