Why We Eat?Study on Tourists'Food Motivation and its Influencing Factors
In the context of tourism,food and its consumption presented and reflected the value significance,which has become the focus of social attention and the key field of tourism research abroad.However,compared with traditional food culture and today's food practice,the breadth and depth of food tourism research urgently need to be strengthened in China.Tourists'food motivation is the internal driving force to carry out food tourism,and it is an important perspective to explore the behavior of food tourists.Based on the research results of food tourism,this paper combined data and methods such as questionnaire survey,interview and online comment text,as well as two typical food consumption places in Changsha and Yangzhou,interpreted the structural characteristics of food tourism motivation and constructed an interpretation framework affecting food tourism motivation through two studies in China.The research shows that in the Chinese context,the food tourism motivation presents a four-dimensional structure composed of sensory attraction,cultural experience,social sharing and physical and mental pleasure.Based on the relationship between food and tourism,food tourists are divided into dynamic foodies,active foodies and passive foodies.The food tourism motivation of different tourists and different consumption scenes is different,however,its structure also maintains relative stability and consistency.Sensory attraction with"taste"as the core is the basic dimension of food tourism motivation.In Chinese context,the formation and stimulation of food tourism motivation are affected by the overlap of internal and external,subjective and objective factors of tourists.It is the result of the joint action of tourists'cultural values,food needs and consumption scenes embedded in individual structure,which leads to the complexity and diversity of food tourism motivation.There are individual differences,and temporal and spatial differences in food tourism motivation.The study of food tourism motivation provides a reference for understanding tourists'food behavior and promoting the development of local food economy.
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万方数据
