首页|虚实融合旅游空间的人地互动与想象建构——以故宫深圳数字体验展为例

虚实融合旅游空间的人地互动与想象建构——以故宫深圳数字体验展为例

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在新冠疫情的影响下,数字时代旅游情境下的新型"人地关系"成为新兴议题.文章借助Python从微博、小红书、抖音APP抓取关于"纹"以载道——故宫腾讯沉浸式数字体验展UGC数据作为研究样本,采用LDA主题挖掘和扎根理论分析,探究虚实融合旅游空间中人地互动过程与机理.研究发现:第一,旅游者对虚实融合旅游空间的感知主要表现在:对地方景观和遗产价值的感知(文化与艺术元素、建筑与景观)、对现实展览空间载体的感知和对科技与数字叙事的感知三个方面;第二,借助VR、AR等数字技术,游客通过人-机-地智能交互、体感交互、多感官互动和价值共创,在倦勤斋等数字叙事空间中获得"现实身体共在"和"远程虚拟在场"的双重沉浸感体验;第三,沉浸式数字体验空间通过多重空间(虚空间、实空间和虚实融合空间)的互动关联与动态响应,在"第三空间"中串联与协商文化想象、具身感知和地方知识,产生情感共鸣与认同,实现地方意义的深度挖掘与价值延伸.文章通过聚焦虚实融合旅游空间中人地互动和地理想象,拓展了虚实空间二元论与旅游地三元空间交互理论,可为沉浸式旅游新场景打造、人地互动体验重塑和文化遗产数字活化提供决策依据.
Human-environment Interaction and Imagination in the Combination of Virtual and Physical Tourism Space:A Case Study of the Shenzhen Digital Exhibition of the Forbidden City
Under the influence of the COVID-19 pandemic,the new human-environment relationship in the context of tourism in the digital age has become a pressing issue.This study employed Python to gather data from Weibo,Xiaohongshu,and Tiktok apps on user-generated content related to"the way in patterns",an immersive digital exhibition by the Palace Museum and Tencent T-Museum.LDA(Latent Dirichlet Allocation)theme mining and grounded theory were used to examine the process and mechanism of human-environment interaction in the combination of virtual and physical tourism space.The study's findings indicate that tourists'perceptions in the combination of virtual and physical tourism space are manifested in three primary dimensions:the perception of landscape and heritage values(including cultural and artistic elements,architecture,and landscape),the perception of physical exhibition space,and the perception of technological and digital narratives.With the aid of digital technologies such as VR and AR,tourists can experience a dual immersion of"physical body coexistence"and"remote virtual presence"in the digital narrative spaces(such as Juanqin Zhai)through human-machine-environment interaction,somatosensory interaction,multi-sensory interaction,and value co-creation.The digital experiencing space connects and negotiates cultural imagination,embodied perceptions,and prior knowledge in the"third space"through the interaction of multiple spaces(virtual space,physical space,and the combination of virtual and physical space)to generate emotional resonance and identification and realize the deep excavation and value extension of place meaning.By focusing on the human-environment interaction and geographical imagination in the combination of virtual and physical tourism space,this study expanded the dualism of virtual and physical space and the theoretical model of"tri-space"interaction,and provided suggestions for the creation of new immersion tourism scenarios,the reshaping of the human-environment interaction experience,and the digital activation of cultural heritage.

virtual tourismthe combination of virtual and physical spacecultural heritagegeographical imaginationsgrounded theoryLDA

郑春晖、温云波、王祎

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广州大学管理学院(旅游学院/中法旅游学院),广东广州 510006

湖北开放大学工商管理学院,湖北武汉 430074

虚拟旅游 虚实融合空间 文化遗产 地理想象 扎根理论 LDA

国家自然科学基金面上项目国家社会科学基金艺术学重大项目国家自然科学基金面上项目

4227125020ZD0241971173

2024

旅游科学
上海师范大学旅游学院(上海旅游高等专科学校)

旅游科学

CSTPCDCSSCICHSSCD北大核心
影响因子:1.639
ISSN:1006-575X
年,卷(期):2024.38(1)
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