A Study on the Emotional Categories of the Elderly's Travel Decision:A Coordination Perspective Based on Desires and Misgivings in Motivation
The burgeoning of the senior tourism market has enormous significance,and current motivation research focusing on push and pull has mainly highlighted the choices of senior tourism consumption content.However,it has neglected the deeper emotional process of senior tourism motivations.By tracing the underlying needs of motivation,this paper studied and judged the coordination characteristics of desire and constraint factors in tourism,and put forward a coordination framework of internal desire and condition misgivings.Subsequently,based on the research results of socioemotional selectivity theory and Hsu's motivations research,further clarification was made on the emotional characteristics of the desires and misgivings,as well as specific concepts.Combining with existing research foundations,a measurement questionnaire was formed.Through exploratory factor analysis,one-way repeated measures ANOVA,clustering analysis,and nonlinear typical correlation analysis,7 important factors and 3 emotional groups of main travel decision-making emotions were obtained.This research found that the dynamic coordination of desires and misgivings in motivation is not a trade-off,but rather involves three emotional manifestations:random(weak weak),autonomous(strong weak),and anxiety(strong strong).The study also found that the strength of elderly people's travel misgivings is closely related to their family life cycle and physical conditions,and the emotions of seeking benefits are more likely to stimulate internal desires than those of avoiding harm.Finally,the study proposed corresponding classified policy recommendations and suggestions for improving the happiness experience of elderly people in tourism.
the elderlytourism motivationtravel decision-makingemotional needsdesires and misgivings
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