The Effects of Photo-Sharing Types on Tourist Well-Being:The Mediation Role of Existential Authenticity and the Moderation Role of Social Media Intensity
Sharing travel photos on social media is a common post-travel behavior,and it is one of the ways for tourists to self-spectacularization presentation.However,scant literature has explored the impact of travel photo-sharing on tourist well-being.Thus,based on the self-perception theory,this study aims to explore how tourists'sharing of scenery-type and self-spectacularization-type photos on social media affects tourist well-being(hedonic and eudemonic well-being)via existential authenticity,and examine the moderation role of social media intensity.This study designed three experiments to reveal the impacts of different online photo-sharing types on tourist well-being and its potential mechanism under the framework of introspection.The findings indicate that scenery-type photo-sharing can promote tourist hedonic well-being,while self-spectacularization-type photo-sharing can enhance tourist eudemonic well-being,existential authenticity mediates the relationship between scenery-type photo-sharing and tourist hedonic well-being,as well as the relationship between self-spectacularization-type photo-sharing and tourist eudemonic well-being,and social media intensity moderates the above two mediation paths.This study deepens the self-perception theory,and enriches the research on the influence of travel photo-sharing and social media support on travel experience.
self-spectacularizationexistential authenticitysocial media intensitytourist well-beingthe self-perception theory
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