Whether Well-Known Attractions Drive People to Visit?Research on the Evolution of Tourism Image Semiotics and Circle Structure of"Internet-Famous City"
The influence of social media is increasing,and the channels and contents of tourism city image communication are becoming increasingly diversified.From a semiotic perspective,this article used the LDA topic model to analyze Chongqing's travelogue data from 2012 to 2021 on the"demand side",combined with the official publications and hot events of tourist cities on the"supply side"to explore the relationship between destination image communication and the change in tourists'perceived enthusiasm.This study also proposed and analyzed the tourism semiosphere structure of"core layer,middle layer,and edge layer".The results show that:1)The tourism symbols of"Internet celebrity cities"can be divided into four categories:experiential tourism symbol,sightseeing tourism symbol,cultural knowledge tourism symbol,and emotional tourism symbol.Experiential tourism symbol and sightseeing tourism symbol tourists have higher perceived enthusiasm.2)The image communication of an"internet-famous city"is mainly generated through media symbols and action symbols,which lead to the creation of tourists'online subcultural behavior and attract potential consumers.3)In the tourism semiosphere structure of"core layer,middle layer,and edge layer",the categories of sightseeing and cultural knowledge tourism symbols are mainly distributed in the core and middle layers,the categories of experiential tourism symbol is in the middle and edge layers,and the emotional tourism symbol is in the edge and core layers.Among them,the edge layer tourism symbol can more effectively stimulate tourists'attention and recognition,which is the key path to optimize the image of tourism cities.
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万方数据
