Exploration of Color Innovation Application in Corporate Image Design from the Perspective of New Media
In order to optimize the effectiveness of corporate image design in the perspective of new media,this paper discusses the innovative application of color in corporate image design.Introduce the necessity of color innovation in corporate image design under new media,and clarify the important role of color in corporate image.Secondly,the basic methods of color innovation application in corporate image design are summarized.Finally,five suggestions are proposed:innovative design that integrates two-dimensional and three-dimensional,innovative design that mimics colors,innovative design that combines red and five color concepts,innovative design that does not involve color,and innovative design that incorporates color emotions.By leveraging the advantages of new media,innovating the integration technology of color and corporate image design,we aim to highlight the corporate image while providing assistance for future enterprises to enhance their competitiveness.
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