The color tracking of the folk creation in the design
The current rise of the national trend has led to a series of brand marketing with"national trend"as the strategy.With the development of the times,the color of China's folk artifacts has a variety of aesthetic characteristics and historical accumulation,which is manifested in the contemporary interpretation of traditional color cultural impressions and symbolic meanings in the design of national trend,thus triggering a common cultural memory.The purpose of this paper is to study the color application of folk artifacts in the context of Guochao,to trace and summarize the characteristics and connotations of color through case studies,to discover its contemporary interpretation in the Chinese context,and to explore the prospect of development and innovation of design thinking of folk artifact colors in Guochao brand design.
NETL
NSTL
万方数据
