关于中国传统色彩在现代视觉传达设计中的应用研究
Research on the application of traditional Chinese colors in modern visual communication design
刘冰雪 1刘思雨 2朱慧芳 1杨洁1
作者信息
- 1. 海南大学国际传播与艺术学院
- 2. 北京化工大学
- 折叠
摘要
中国传统颜色在传统文化中具有特殊含义和象征,将现代视觉传达设计与中国传统色彩进行有机融合,可以提升设计作品的艺术气息和文化内涵.因此,设计人员在视觉传达设计过程中,要根据设计作品的需求和特征适当地选择中国传统色彩,使设计作品色彩搭配更加分明、科学、合理,推动中国传统色彩在现代视觉传达设计中的应用,以提升视觉传达设计整体效果.
Abstract
Traditional Chinese colors have special meanings and symbols in traditional culture.The organic integration of modern visual communication design and traditional Chinese colors can enhance the artistic atmosphere and cultural connotation of design works.Therefore,in the process of visual communication design,designers should appropriately select traditional Chinese colors according to the needs and characteristics of design works,so as to make the color collocation of design works more clear,scientific and reasonable,and promote the application of traditional Chinese colors in modern visual communication design to improve the overall effect of visual communication design.
关键词
中国传统色彩/视觉传达设计/现代设计Key words
Chinese traditional color/Visual communication design/Modem design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据