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时尚色彩在纺织品流行趋势中的传播研究

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本研究专注于时尚色彩在纺织品流行趋势中的传播机制与影响力.通过文献回顾与理论研究,深入研究了时尚色彩通过多渠道(包括社交媒体等)对市场趋势的影响.同时,探讨了消费者行为、文化背景以及个人特质对时尚色彩接受度的影响.研究结果显示,时尚色彩的传播不仅受传统营销策略的影响,更受到消费者环保意识的重要影响.本研究通过结合行业动态、社会背景等多方面因素,深入剖析了这一问题.通过运用数字营销和社交媒体等渠道,旨在推动时尚色彩在纺织品流行趋势中的有效传播.
Research on the Dissemination of Fashion Colors in Textile Trend Forecasting
This study focuses on the mechanisms and influences of fashion colors in the dissemination of textile trends.Through literature review and theoretical research,a comprehensive investigation into how fashion colors influence market trends through various channels(including social media)was conducted.Additionally,the study explores the impact of consumer behavior,cultural background,and individual traits on the acceptance of fashion colors.Findings indicate that the dissemination of fashion colors is influenced not only by traditional marketing strategies but also by consumers'environmental awareness.By integrating industry dynamics,social background,and other factors,this study provides an in-depth analysis of this issue.Utilizing digital marketing and social media channels,the aim is to facilitate the effective dissemination of fashion colors in textile trend forecasting.

Fashion colorstextilestrend forecastingdisseminationsustainable development

赵莹、张馨月

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鲁迅美术学院

时尚色彩 纺织品 流行趋势 传播 可持续发展

教育部产学合作协同育人立项项目(第二批)(2022)教育科学规划课题

220704484143806JG22DB449

2024

流行色
国际流行色委员会成员——中国流行色协会 上海纺织控股(集团)公司 上海国际服装服饰中心

流行色

影响因子:0.015
ISSN:1005-555X
年,卷(期):2024.(2)