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色彩在展览设计中的应用分析

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展览设计中色彩的运用涉及视觉心理学、艺术美学和文化语境的多重维度.色彩的选择和搭配能够显著影响观众的感知和体验,是设计师基于对色彩心理学、视觉传达原理以及目标观众文化背景的深刻理解所作出的精心规划.本文旨在探讨色彩在展览设计中的多维度应用,分析其如何成为有效传达展览主题、创造互动体验和增强信息传递的重要工具.
Analysis of the Application of Color in Exhibition Design
The use of color in exhibition design involves multiple dimensions of visual psychology,artistic aesthetics,and cultural context.The selection and combination of colors can significantly affect the perception and experience of the audience,and is a carefully planned approach by designers based on a deep understanding of color psychology,visual communication principles,and the cultural background of the target audience.This article aims to explore the multidimensional application of color in exhibition design,and analyze how it becomes an important tool for effectively conveying exhibition themes,creating interactive experiences,and enhancing information transmission.

Colorexhibition designapplication analysis

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中国美术学院跨媒体艺术学院网络社会研究所

色彩 展览设计 应用分析

2024

流行色
国际流行色委员会成员——中国流行色协会 上海纺织控股(集团)公司 上海国际服装服饰中心

流行色

影响因子:0.015
ISSN:1005-555X
年,卷(期):2024.(2)