首页|品牌文化色彩元素在文创产品设计中的具体应用

品牌文化色彩元素在文创产品设计中的具体应用

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色彩在实际生活中无处不在,文创产品设计中挖掘品牌文化的色彩元素,可以更好展现文创产品的特色,吸引受众注意.本文在研究期间主要通过文献分析法,对文创产品、品牌文化色彩元素等进行深入分析,为研究奠定了理论基础.本文研究的目的是明确品牌文化色彩元素对于文创产品设计有哪些影响,二者之间的关系,进而有效发挥品牌文化色彩元素在文创产品设计中的作用与价值,设计出更加具有特色的文创产品.结合本研究可以发现品牌文化色彩元素可以在文创产品设计的多个领域加以应用,可以有效丰富文创产品的内涵.
The Specific Application of Brand Cultural Color Elements in Cultural and Creative Product Design
Color is everywhere in real life.The color elements of brand culture in cultural and creative product design can better show the characteristics of cultural and creative products and attract the attention of the audience.During the research period,this paper mainly analyzes the cultural and creative products and brand cultural color elements through literature analysis,which lays a theoretical foundation for the research.The purpose of this study is to clarify the influence of brand cultural color elements on cultural and creative product design and the relationship between them,so as to effectively play the role and value of brand cultural color elements in cultural and creative product design and design more distinctive cultural and creative products.Combined with this study,it can be found that the brand cultural color elements can be applied in many fields of cultural and creative product design,and can effectively enrich the connotation of cultural and creative products.

Brand culturecolor elementscultural and creative product designapply

汪昕、吴桂香、孙钺、徐浩

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上海应用技术大学

上海立达学院

品牌文化 色彩元素 文创产品设计 应用

2024

流行色
国际流行色委员会成员——中国流行色协会 上海纺织控股(集团)公司 上海国际服装服饰中心

流行色

影响因子:0.015
ISSN:1005-555X
年,卷(期):2024.(2)