Research on Narrative Color Design of Cultural and Creative Packaging——Design Thinking and Creative Practice of Li Bai Poetry Wine Packaging Design
The research focuses on the innovative application of narrative design in the packaging design of historical figure cultural and creative products,using the example of Li Bai's poetry and wine culture.Based on the narrative design method and the three levels of culture theory,the Li Bai's poetry and wine culture is analyzed.The packaging design is emphasized as the presentation focus,and specific practical cases are used to link the three aspects together,validating the feasibility of applying narrative design as a method in packaging design.The relationship between various design elements is analyzed in depth from the perspective of narrative design,and cultural value is added to the packaging design on the basis of optimizing the form.This creates an emotional and sensory connection between users and the packaging,and provides new ideas for future cultural and creative packaging design of well-known historical figures.
Narrative designcultural and creative productpackaging designdesign method
NETL
NSTL
万方数据
