传统色彩与纹样在现代品牌设计中的应用研究
Study on the Application of Traditional Colors and Patterns in Modern Brand Design
付新新1
作者信息
摘要
让传统元素在现代品牌设计中重现荣光,是弘扬传统文化,树立文化自信,夺回审美话语权的重要途径.本研究旨在探讨传统色彩与纹样在现代品牌设计中的应用,首先对传统色彩与纹样进行了概述,接着探讨了在现代品牌设计中应用传统色彩与纹样的意义,随后提出了传统色彩与纹样在现代品牌设计中的应用策略.本研究有助于进一步理解传统色彩与纹样在现代品牌设计中的重要性,为品牌设计实践提供参考.
Abstract
Reviving traditional elements in modern brand design is an important way to promote traditional culture,establish cultural confidence,and regain aesthetic discourse.This study aims to explore the application of traditional colors and patterns in modern brand design.Firstly,it provides an overview of traditional colors and patterns,then discusses the significance of applying traditional colors and patterns in modern brand design,and finally proposes strategies for applying traditional colors and patterns in modern brand design.This study helps to further understand the importance of traditional colors and patterns in modern brand design and provides a reference for brand design practice.
关键词
传统色彩/传统纹样/现代品牌设计Key words
Traditional colors/traditional patterns/modern brand design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据