首页|传统色彩与纹样在现代品牌设计中的应用研究

传统色彩与纹样在现代品牌设计中的应用研究

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让传统元素在现代品牌设计中重现荣光,是弘扬传统文化,树立文化自信,夺回审美话语权的重要途径.本研究旨在探讨传统色彩与纹样在现代品牌设计中的应用,首先对传统色彩与纹样进行了概述,接着探讨了在现代品牌设计中应用传统色彩与纹样的意义,随后提出了传统色彩与纹样在现代品牌设计中的应用策略.本研究有助于进一步理解传统色彩与纹样在现代品牌设计中的重要性,为品牌设计实践提供参考.
Study on the Application of Traditional Colors and Patterns in Modern Brand Design
Reviving traditional elements in modern brand design is an important way to promote traditional culture,establish cultural confidence,and regain aesthetic discourse.This study aims to explore the application of traditional colors and patterns in modern brand design.Firstly,it provides an overview of traditional colors and patterns,then discusses the significance of applying traditional colors and patterns in modern brand design,and finally proposes strategies for applying traditional colors and patterns in modern brand design.This study helps to further understand the importance of traditional colors and patterns in modern brand design and provides a reference for brand design practice.

Traditional colorstraditional patternsmodern brand design

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韩国韩瑞大学

传统色彩 传统纹样 现代品牌设计

2024

流行色
国际流行色委员会成员——中国流行色协会 上海纺织控股(集团)公司 上海国际服装服饰中心

流行色

影响因子:0.015
ISSN:1005-555X
年,卷(期):2024.(2)