Experience Quality Evaluation of Immersive Tourism Performance from the Perspective of Embodiment
The rapid proliferation of immersive tourism performance has outpaced academic research,which has created a disparity between development in practice and scholarly investigations.Notably,characterized by interactivity and participation,immersive tourism performance hinges primarily on visitors'embodied experiences within the local context,and further exploration of specific dimensions of immersive tourism performance is warranted.Guided by embodiment theory,we construct an experience quality evaluation of such performance based on tourists'body,cognition,and situational factors.We further adopt content analysis and interpretative phenomenological analysis(IPA)to comprehensively evaluate immersive tourism performance,considering network evaluation as the analytic text.Our study derives the following findings:(1)The experience quality evaluation system of immersive tourism performance is constructed from four dimensions,with particular emphasis on the role of"body"factors in tourism experience,to accurately and comprehensively measure the quality of immersive tourism performance experience.(2)The quality of tourism experience is relatively satisfactory.Tourists have a good evaluation of embodied participation and experience situational dimensions,while the evaluation of product cognition and service cognition is at a general level.(3)Tourists obtain flow and meaning experiences in product cognition,and the generation of meaning experience can bring more lasting satisfaction,while performance rhythm plays a catalytic role.The service cognition indicators are rated low,which suggests that the various services provided by immersive tourism performance to tourists are not ideal.Physical participation includes the multi-sensory experience of using the body passively,with vision as the dominant factor,and the somatosensory experience of using the body actively,with kinesthetics as the dominant factor.The latter facilitates easier stimulation of tourists to exert their subjective initiative;it extends the experience situation and adds social situation elements based on previous research.(4)IPA reveals that the performance team,sense of substitution,sensory experience,and other elements are its advantages,which must be maintained in the future.The performance rhythm,atmosphere of fellow tourists,service guidance,and other elements fall into the opportunity area,which should be further developed and improved.The performance content factors fall into the key improvement area,and the immersive tourism performance project must take effective measures immediately.The study broadens the research perspective of tourism experience quality,enriches embodied experience research context,and presents recommendations for upgrading the quality and competitiveness of immersive tourism performance.
NETL
NSTL
万方数据
维普
