On Hanfu Culture Helping Promote the Development of Culture and Tourism in the Era of New Media—Taking Luoyi Ancient City as an Example
In the context of rapid development of information technology,new media technology is accelerating its popularization.Media communication has entered a period of development that mainly focuses on video and graphic communication,and combines multiple media.It is worth noting that in recent years,Hanfu has gained increasing popularity and attention due to its unique historical,cultural,and aesthetic values.Utilizing new media to spread Hanfu culture has become an important way for many cities to spread traditional culture and shape their urban im-age.On the basis of elaborating on the connotation of Hanfu culture,this article lists the dissemination characteris-tics of Hanfu culture in the new media era,and takes Luoyang Luoyi Ancient City as an example to analyze the rea-sons for the emergence of Hanfu culture,exploring the effective path of Hanfu culture in promoting the development of cultural tourism industry in the new media era.
Hanfu culturethe era of new mediacultural and tourism developmentLuoyi Ancient City