论新媒体时代汉服文化助推文旅发展——以洛邑古城为例
On Hanfu Culture Helping Promote the Development of Culture and Tourism in the Era of New Media—Taking Luoyi Ancient City as an Example
赵梦圆 1张恺璐2
作者信息
- 1. 成均馆大学 社会科学大学院,韩国 首尔
- 2. 洛阳职业技术学院 电商物流学院,河南 洛阳 471000
- 折叠
摘要
在信息技术快速发展的背景下,新媒体技术加速普及,众多媒介传播进入以视频和图文为主、多种媒介相结合的发展时期.近年来,汉服凭借其独特的历史文化和审美价值,受到越来越多人的喜爱与关注,利用新媒体传播汉服文化成为许多城市传播传统文化、塑造城市形象的方式.以洛阳市洛邑古城为例,阐述汉服文化内涵、新媒体时代汉服文化的传播特征.分析汉服文化出圈的原因,探讨新媒体时代汉服文化助力文旅产业发展的有效路径.
Abstract
In the context of rapid development of information technology,new media technology is accelerating its popularization.Media communication has entered a period of development that mainly focuses on video and graphic communication,and combines multiple media.It is worth noting that in recent years,Hanfu has gained increasing popularity and attention due to its unique historical,cultural,and aesthetic values.Utilizing new media to spread Hanfu culture has become an important way for many cities to spread traditional culture and shape their urban im-age.On the basis of elaborating on the connotation of Hanfu culture,this article lists the dissemination characteris-tics of Hanfu culture in the new media era,and takes Luoyang Luoyi Ancient City as an example to analyze the rea-sons for the emergence of Hanfu culture,exploring the effective path of Hanfu culture in promoting the development of cultural tourism industry in the new media era.
关键词
汉服文化/新媒体时代/文旅发展/洛邑古城Key words
Hanfu culture/the era of new media/cultural and tourism development/Luoyi Ancient City引用本文复制引用
出版年
2024
NETL
NSTL
万方数据