On"Ye Yu's Selection of Book Clothes"and"Sanlian Style":the Practice of FAN Yong′s Book Binding And the Creation of Sanlian Brand Culture
The simplicity,plainness and elegance of bookish"Sanlian style"is the binding tradition of Sanlian Bookstore,started by FAN Yong,continuing and developing with the efforts of several generations of bookbinders in Sanlian Bookstore.FAN Yong's binding design draws on the essence of LU Xun,FENG Zikai and other predeces-sors,and develops a unique style,which has influenced and enriched a group of design talents.In the formation process of the"Sanlian style",FAN Yong has created a distinctive brand of personal artistic style.Under the influ-ence of FAN Yong,Sanlian Bookstore respects the author and readers in its publishing practice,advocates and practices the value of cultural heritage and ideological enlightenment,perfectly interprets the purpose of"serving readers wholeheartedly",and maintains and stabilizes the brand image of Sanlian Bookstore as"intellectual spiritual home".
Ye Yu's Selection of Book ClothesSanlian styleFAN Yongbook decorationbrand culture
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