The verve and temperament features of the traditional bronze wares can be extracted with the use of the e-motional engineering and statistical methods through the investigation of the traditional bronze wares,combined with the evaluation of customer satisfaction and the theory of demand transformation to establish the semantic and product design direction of the verve and temperament features that the users expect.According to such limiting factors as verve and temperament characteristics,types and patterns of bronze wares,etc.the presentation of product form will be deduced by using shape grammar.Three types of products of"powerful sound box,lively u disk and elegant wine sets"are designed as the practice of culture integrated with creativity,which proves to effectively reduce the generality and vagueness of perceptual semantics in the process of cultural creative product shape design and im-proves the satisfaction of users,thus contributing to the inheritance and innovation of the traditional bronze culture and providing reference for the innovation design of other types of traditional culture.