A Study on International Publicity of the Yellow River Culture Based on the Knowledge Graph
The Yellow River,revered as the"Mother River"of the Chinese nation,is central to Chinese civiliza-tion,with the culture it has nurtured holding a place of great significance.Knowledge graph,as an emerging tech-nology for knowledge representation and organization,offers new theoretical perspectives and practical methods for cultural communication.This study reviews the current research landscape on the global communication of Yellow River culture by conducting knowledge graph analyses based on trend of changes in publication volume,co-occur-rence frequency of keywords,and hotspot clustering analysis of research themes.It proposes strategies such as deep-ening the exploration of Yellow River cultural connotations,enhancing the protection and transmission of Yellow River artifacts and cultural heritage,establishing a multi-media coordinated communication framework,and impro-ving the training of cultural communication professionals.These strategies aim to build a Chinese discourse and nar-rative system for global cultural communication,thereby advancing the international dissemination of Chinese cul-ture.
Yellow River cultureknowledge graphinternational publicity