The construction of regional brand of agricultural products is an important driver to promote the development of regional agricultural industrialization and rural revitalization.The creation of regional brand of agricul-tural products should not be limited to the value points of current popular physical attributes such as"health","green",and"safety",but also should find their special spiritual attributes from the advancement of regional culture,which is the core and soul of a brand.In the process of building a"province with its own brand",Henan should be good at drawing nutrients and strength from the Central Plain civilization,and integrating the"Central Plain culture"with the propaganda of"making Henan shine".Tapping into the rich cultural resources and empowering the"Yunong(Henan Agriculture)"brand,can not only help build differentiated competitive advantages and increase product-added value,but also promote the spread of Central Plain culture and enhance the pride and self-confidence of practitioners.
关键词
中原文化/农产品区域品牌/文化赋能/品牌建设
Key words
Central Plain culture/regional brand of agriculture products/cultural empowerment/brand building
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