Sweet cherries have achieved a prosperous production and sales in China,and the in-dustry has shifted towards a high-quality development stage driven by brands.The problems in the brand construction of Chinese sweet cherry were analyzed,taken the"YSJ Fruit"brand as an exam-ple,the basic situation and main practices of the brand was introduced,the inspiration that the"YSJ Fruit"brand brings the construction of Chinese sweet cherry brand was discussed,and the i-deas and suggestions for the construction of sweet cherry brand in China were proposed.
万方数据