Research on the brand construction of sweet cherry——taking the"YSJ Fruit"as an example
Sweet cherries have achieved a prosperous production and sales in China,and the in-dustry has shifted towards a high-quality development stage driven by brands.The problems in the brand construction of Chinese sweet cherry were analyzed,taken the"YSJ Fruit"brand as an exam-ple,the basic situation and main practices of the brand was introduced,the inspiration that the"YSJ Fruit"brand brings the construction of Chinese sweet cherry brand was discussed,and the i-deas and suggestions for the construction of sweet cherry brand in China were proposed.
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