Analysis of Online Promotional Phrases for Marine City Marine Scenic Spots from the Perspective of Evaluation Theory
Taking the promotional language on official website of marine scenic area in the ocean city as the research object,this study combines quantitative statistics and qualitative analysis to analyze the distribution characteristics of evaluative resources from three subsystems:attitude,intervention and level difference.Research has found that the official website often uses positive appreciation resources to evaluate the internal composition and important value of tourist attractions in their promotional language,with less emphasis on using indirect language to intervene in viewpoints.In addition,when using indirect language to intervene,more emphasis is placed on compressing the dialogue space to emphasize the value of the scenic spot,and more differential resources are used to highlight the viewing and richness of the scenic spot.By examining the use of promotional language evaluation resources and comparing them with tourist evaluation,it is proposed that the marine scenic area should strengthen the construction of official promotional platforms,improve promotional content based on tourist feedback,provide more practical information,and comply with national foreign publicity policies by using bilingual or multilingual promotional language to highlight the cultural characteristics of ocean city and help build a strong maritime country.
evaluation theoryocean cityonline promotional phrasesconstruction of tourism image
NETL
NSTL
万方数据
