Multidimensional Analysis of Tourism Destination Image Perception:Based on the Text Analysis of Travel Blogs
The importance of the tourist destination image is universally acknowledged,since it affects the individual’s subj ective perception and consequent behavior and destination choice.Yet despite the importance,destination image studies have been criti-cized as lacking of theoretical framework.Therefore,the present study attempts to provide a more comprehensive theoretical framework of tourism destination image,a multidimensional analysis from travel blogs.As a type of freely posted information, travel blogs can reflect the tourists’perception of tourism destination image directly or indirectly.Travel blogs always strive to impress its readers with rich and comprehensive information.This study,through the text analysis of the travel blogs,explores the multidimensional analysis of tourism destination image.Ten blogs written by the tourists traveling to Dalian in the past few years,which were posted on Ctrip and Mafengwo,were selected into the text library.Based on the grounded theory,destination image are interpreted from social,time,psychological,space and factors dimensions.The result found that,both constructional image,which constructed by the tourist’s background and his tourism experience,and the factual image constitute the destination image from social dimension.Constructional image is made up of individual image,collective image and social image.A major finding of this study is to analyze their interrelationship.In addition,social image is produced through two different ways.One is accumulation of individual image and collective image.The other is influenced by government guidance,mass media and various historical allusions.Secondly,this study put forward several new concepts and establishes time dimension of tourism destination image perception.The results show that image formation process is a continuum consisting of three different agents:envision (before image received from the tourists’previous experience),mirror image (reflection of tourist context),and impression (des-tination image after the tourism experience).The other important findings of this study is introducing time dimension into desti-nation image and redefining them.Thirdly,previous research has acknowledged that psychological perception is a crucial compo-nent among the destination image dimension.Destination images have been described as consisting of both cognitive and affective components.This study reinforces these two components by analyzing the context.What is more,by studying those travel blogs, high-frequency words are mostly relevant to geographic locations.This fully shows that tourists pay great interests in the spatial recognition.According to the relevant studies,five fundamentals including road,district,boundary,panel point and landmark are classified as spatial dimension.Finally,this study specifically focused on tourists’photographs in the blogs with respect to factors and attributes of tourist behaviors,such as food and beverage,accommodation,entertainment,etc.Destination photographs shape and reshape the tourists’destination image perceptions.It is concluded that all factors influencing the destination image as-sessment are five dimensions:social,time,psychological,space and factors dimensions.The model of multidimensional analysis of tourism destination image perception can represent the interrelationship of these concepts systematically.The results of this study can aid in designing and improving tourism experience for enhancing tourism destination image.
NETL
NSTL
万方数据
维普
