Based on the relationship between red culture and the reading promotion of university library,this paper expounds the development bottleneck faced by the integration of red culture into the reading promotion of university library.The following ways to integrate the red culture into the reading promotion of University Library have been presented:to unite diversified service subjects,to dig deeply into the content of the red culture,to carry out high-quality reading promotion activities,to create different feelings of experience,to broaden the coverage of reading promotion channels,and to establish a sense of identity of red culture.University libraries should establish the feedback and evaluation mechanism of the red culture reading promotion path,strengthen the two-way communication with readers,enhance the readers'stickiness to the red culture reading promotion,constantly improve the service capacity and optimize the service mode.
关键词
红色文化/高校图书馆/阅读推广/路径探析
Key words
red culture/university libraries/reading promotion/path analysis