This research investigated"the first riding-touring town in China"Songyan through literature anal-ysis,questionnaire survey and interview to improve the quality of riding-touring products in Songyan Town of Yu-qing County in Guizhou Province.This research analyzed problems in the development of riding-touring products such as lack of characteristics and low development degree of riding-touring routes,lack of diversification in mar-keting of riding-touring products,and insignificant riding-touring culture of the products.This research suggests that it is necessary to create boutique riding-touring routes,increase the development of the riding-touring routes,innovate the marketing approaches of the riding-touring products,and develop the riding-touring culture in terms of the riding-touring products.
关键词
松烟镇/骑游产品/开发研究
Key words
Songyan Town/riding-touring products/development and research
维普
万方数据