Research on Anhui Culture and Tourism Brand Construction from the Perspective of Industrial Integration
This research aims to explore the strategies and practice of Anhui culture and tourism brand con-struction from the perspective of industrial integration.This paper systematically analyzes the basic elements,inter-nal connections and development paths of culture and tourism brand construction in the context of industrial integra-tion with methods such as literature review,case analysis and comparative research.The research report presents the current situation of culture and tourism brand construction in Anhui Province,and summarizes the characteris-tics in attributes,values,individuality,and culture.This report also delves into the internal relationship model fea-turing culture as the core,brand as the foundation,industry as the chain,and commerce as the source.The results show that industrial integration not only promotes the innovative development of culture and tourism brands but also strengthens the national image and cultural identity,which has a positive impact on enhancing national confidence and cultivating the core socialist values.In addition,the research also proposes targeted suggestions including ex-ploring and utilizing regional cultural resources,innovating tourism products and services,and promoting the deep integration of culture and tourism industries for promoting the high-quality development of Anhui culture and tourism brands.The conclusion emphasizes that the construction of culture and tourism brands under industrial integration is of great significance for promoting development of local economy and protection of cultural heritages.And finally,the report suggests that local governments and related enterprises take effective measures to deepen the integration of culture and tourism industries and improve the brand competitiveness.
brand constructionAnhui culture and tourismindustrial integration
NETL
NSTL
万方数据
