摘要
新媒体时代,如何借助新媒体传播技术与平台开展有效的国际传播,是向世界讲好中国故事需要解决的基本问题.中国新闻奖作为行业风向标,其国际传播类获奖作品标示着中国国际传播最高水准,代表中国国际传播的规律与特点,一直起着传达导向、示范引导作用.第33 届中国新闻奖国际传播类获奖作品具有符合时代特征的话语体系、叙事方式、传播特色,有着独特的创新实践,鉴于此,国际传播可以从"构建话语体系,消解文化壁垒;革新叙事方式,提升传播效能;发掘民族特色文化资源,向世界传播中国故事"方面走出讲好中国故事的新路径.
Abstract
In the new media era,how to carry out effective international communication with the help of new media communication technologies and platforms is the basic problem to be solved in telling China's stories well.China News Awards present the industry leading indicators,and the award-winning works of international communi-cation reflect the highest level of China's international news narration,because they represent the precepts and characteristics of China's international communication and have always played a role in orientation and guidance.The award-winning works present unique innovative practices with the discourse system,the narrative style and communication features that conform to the characteristics of the era.This research finally proposes three innovation paths of telling China's stories well in international communication:building a discourse system and removing cul-tural barriers;innovating narrative methods and improving communication efficiency;exploring the resources with national characteristic and spreading the stories of China.
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