Yipin Hot Pot of Lingyang is a characteristic food brand.The researchers analyzed the relevant data of the brand collected by online searching and online interviews,and summarized the problems in its external pro-motion.This research proposes four promotion suggestions based on social media:establishing the brand image and promoting its cyber influence;positioning the product types for online marketing and lowering price to attract popu-larity;gathering popularity on the video platforms and opening live broadcast to sell products;giving attention to network sales service and forming the good reputation.Through these measures,we hope to improve rural tourism driven by foods with local characteristics,revitalize the local economy,and contribute to rural revitalization.
关键词
陵阳一品锅/社会化媒体/对外推广
Key words
Yipin Hot Pot of Lingyang/social media/external promotion
万方数据