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基于IPA方法的乡村旅游感知评价指标研究

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游客对乡村旅游目的地的感知是促进乡村旅游发展的重要部分,但是到目前为止国内外对乡村旅游感知评价指标的研究相对不足.以安徽黄山的汤口镇和铜陵的梧桐花谷为案例地,分析影响乡村旅游游客感知的相关指标.在此研究基础上提出促进乡村旅游发展以及提高游客感知的相关建议,力图为其他乡村旅游地的发展提供理论依据和实践指导.
Research on the Evaluation Index of Rural Tourism Perception with IPA Method
Tourists'perception of the rural tourism destination is an important factor in the development of ru-ral tourism,but the research on the evaluation index of rural tourism perception at home and abroad is relatively in-sufficient.This research takes Wutong Flower Valley in Anhui Province as an example to analyze the relevant indi-cators that affect the perception of rural tourism tourists.On this basis,some suggestions are put forward to promote the development of rural tourism and improve the perception of tourists,so as to provide theoretical basis and practi-cal guidance for the development of other rural tourism destinations.

rural tourismimportancesatisfactionevaluation indexIPA

徐佳慧、朱磊、朱芳

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安庆师范大学 资源环境学院,安徽 安庆 246011

乡村旅游 重要性 满意度 评价指标 IPA

2024

洛阳师范学院学报
洛阳师范学院

洛阳师范学院学报

CHSSCD
影响因子:0.219
ISSN:1009-4970
年,卷(期):2024.43(10)