Henan is rich in cultural resources of the Yellow River,but there are not many influential cultural brands in the country and the world.Under the background of culture-tourism integration,building the brands of Yellow River culture in Henan has important value for protecting,inheriting and carrying forward the Yellow River culture and promoting regional ecological protection and high-quality development.To build the brands of the Yellow River culture,we should take an inventory of the cultural resources of the Yellow River in Henan,dig dee-per into the cultural connotation of the Yellow River in Henan,and promote the digital transformation of the Yellow River cultural resources;we should make the overall planning and identify brand positioning;we should adhere to science and technology empowerment and creativity drive,build the Yellow River culture IP;we should continue to launch cultural and tourism boutiques to create a Yellow River culture brands;we should broaden brand publicity channels and enhance the influence of the Yellow River culture brands.
关键词
文旅融合/河南黄河文化/品牌塑造/传播
Key words
culture-tourism integration/Yellow River culture in Henan province/brand building/communi-cation
维普
万方数据