A Study on Tourist Satisfaction of Rural Tourism Public Service in Shandong Province Based on IPA
Rural tourism public service has always been a weak spot in the development of rural tourism,and the insufficient effective supply of public service has become a bottleneck.Taking rural tourism tourists in Shandong Province as the survey participants,the researcher used IPA method to analyze the quality of rural tourism public service.The results show that there is still much room for improvement of rural tourism public service in Shandong Province,tourists pay more attention to tourism public information service while their satisfaction is low,and the level of rural tourism informatization cannot meet the needs of tourists.It is suggested that we should improve the public service infrastructure to give full play to its advantages in tourism public service,and make full use of digital technology to improve the intelligent level of rural tourism public information service supply.In addition,it is nec-essary to enhance emergency rescue competence and improve the tourism safety service system.
万方数据
维普
