Research on the Collaborative Mechanism between Tourism Brand Building and Regional Economic Development under the Strategy of All-round Rural Revitalization
Constructing an analysis model and using data for empirical analysis is an important method to study the collaborative mechanism between tourism brand building and regional economic development under the strategy of all-round rural revitalization.The empirical study shows that the strategy of all-round rural revitalization has a significant positive impact on the building of rural tourism brands and regional economic development,industrial convergence promotes the collaborative development between the building of rural tourism brands and regional econ-omy,community participation plays an important role in the collaborative mechanism,and control variables such as geographical location,resource endowment and infrastructure also have an important impact on the collaborative mechanism.It is suggested that in the collaborative process between tourism brand building and regional economic development,policy support should be strengthened to promote rural tourism brand building,community participa-tion should be strengthened to achieve benefit sharing,and regional cooperation should be strengthened to deepen collaborative development.
万方数据
维普
