Effect and Inspiration of Developing Tourism and Promoting Rural Revitalization in Gutian Town——Based on Grounded Theory
Using the Grounded Theory to analyze and study the interview data of various entities in Gutian Town,Shanghang.Through open coding and axial coding,based on the collected data and field research,this study specifically analyzes the driving role of Gutian Town's tourism development in seven aspects:ideology,organization,culture,ecology,industry,facilities,and talent for rural revitalization.Based on the case of promoting rural revitalization through tourism in Gutian Town,innovative tourism management models,shaping new types of rural organizations,deeply exploring cultural resources,cultivating regional characteristics,optimizing infrastructure construction,improving rural living environment,improving talent training system,and cultivating rural tourism talents are proposed to provide"Gutian Experience"for promoting the development of Rural Revitalization through tourism in other Revolutionary Old Areas.
Rural RevitalizationGutian Townintegration of culture and tourismGrounded Theory
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