Practical Exploration and Path Optimization of Digital Marketing in Intangible Cultural Heritage Pharmaceutical Enterprises——a Case Study of Pien Tze Huang
The digital marketing has the advantages of wide coverage,strong interactivity,diverse forms,precise delivery,and high cost-effectiveness,and has gradually become an important component of enterprise marketing strategies.Intangible cultural heritage pharmaceutical companies have a long history and profound cultural heritage,but some of their marketing strategies lag behind the digital age,and their business situation is not optimistic.Based on the typical case of digital marketing practice of intangible cultural heritage pharmaceutical enterprise Pien Tze Huang,in order to address the problems in digital marketing of Pien Tze Huang,the enterprise should use digital media to shape its brand,strengthen product linkage on digital marketing platforms,expand marketing methods through digital technology,and enhance online and offline channel collaborative marketing optimization strategies,in order to provide reference for similar intangible cultural heritage pharmaceutical enterprises to carry out digital marketing practices.
pharmaceutical enterprises of intangible cultural heritagedigital marketingPien Tze Huang
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