首页|脱贫地区公共景区市场势力与公共产品悖论及门票价格分类规制

脱贫地区公共景区市场势力与公共产品悖论及门票价格分类规制

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公共景区兼具市场势力和公共产品特征,导致了效率与公平的内在冲突,而脱贫地区公共景区合适的定价机制对建立景区运营提升与地方经济发展的相互促进机制非常重要.基于此,文章对公共景区经济性质进行辨析,以属地最大化社会福利、最大化政府税收和最大化景区经营者激励三大规制动机为基础,比较得出规制效果及脱贫政策影响效应,并分类提出规制原则、策略及适用条件,以此揭示脱贫地区公共景区分类规制机制和原理.文章剖析了脱贫地区公共景区门票价格及规制动机与平均运营成本的关系,并提出动态定价、脱贫资金投入与规制协同建设、价格规制中区分市场势力和地方政府非经济强制力等建议,有助于建立更加激励相容的系统规制方案,完善公共景区分类规制体系.
Public Scenic Spots Market Power in Lifted-out-of-Poverty Districts,the Public Goods Paradox,and Systematic Regulation of Admission Fees by Category of Sights
The present study defines districts where their residents have been largely lifted-out-of-poverty as impoverished areas and regions identified by the former State Council Leading Group Office of Poverty Alleviation and Development.As of November 2020,all of these districts have eradicated absolute poverty with occasional cases of returning to poverty.For future development of lifted-out-of-poverty districts,the report promulgated in the 20th National Congress of the Communist Party of China states that it is imperative to consolidate and expand the achievements of poverty alleviation and enhance the endogenous development momentum in such places.Public scenic spots here are set forth by the Tourism Law of the People's Republic of China and are short for sights or places of interest built with public resources.They are publicly owned,utilizing unique attractions created by nature or past human activities.Serving as the core attraction for the trip,the fees expensed for admission to public scenic spots constitute a key part of tourism expenditure.Moreover,admission fees can also reflect the complex multi-subject relationship behind the relevant policies and how these policies are implemented.From the regulatory perspective,the price regulation of the tourism industry stems from both the natural monopoly property of public landscape resources and the conflict of interests among different groups about the attributes of public products.As a result,regulators must take into account the trade-off between costs and benefits,as well as the practicality of the measures.Due to the limited financial resources in lifted-out-of-poverty districts,this trade-off is even more necessary.Such trade-offs are even more necessary in poverty-stricken areas where financial services are limited.Impoverished districts,especially ethnic minority areas,old revolutionary bases,border regions,and extremely hardship places,lack capital and talent and only have access to limited natural resources,and hence desire the most for boosting intrinsic growing power.However,it is difficult to change the cross-region differences in lifted-out-of-poverty districts in the short run.At the same time,public scenic spots have both public product and market power characteristics,which not only leads to the inherent conflict between efficiency and equity but also makes people confused about the role of the government—public goods provider or tourism sector regulator?An appropriate pricing rule for public scenic spots in poverty-stricken areas could help establish a mutual promotion mechanism between sights operation improvement and local economic development.Given the above mentioned,the article analyzes the economics of public scenic spots and specifies three major regulatory motives of maximizing social welfare,government tax revenue,and sights operators'incentives in poverty alleviation districts.Then,the effects of regulation under different regulatory motives as well as the impacts of poverty alleviation policies are derived.Next,the paper continues to propose the principles following which regulations,strategies,and conditions of applicability should be established according to pre-categorization.In this way can the underlying theory of public scenic area regulation by local governments in impoverished areas be revealed.To summarize,this study documents the relationships among the fees paid for admission tickets of public scenic spots,the corresponding poverty-stricken areas'regulatory incentives,and the average sights operating costs,hence putting forward recommendations of dynamic pricing,synergistic construction of policy funding and price regulation,and distinguishing between market forces and non-economic coercive forces of local governments in price regulation.This helps to establish a more incentive-compatible systematic regulation program and also contributes to improving the regulation system of public scenic spots by levels and categories in the lifted-out-of-poverty areas.

public scenic spotsadmission feesmarket powerpublic goodslifted-out-of-poverty districts

邹光勇、刘明宇、高翔

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上海商学院酒店管理学院,上海 201400

复旦大学企业发展与管理创新研究中心,上海 200433

上海商学院财务金融学院,上海 201400

公共景区 门票价格 市场势力 公共产品 脱贫地区

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(1)
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