Community-spirit Symbols and Subjectivity Alienation:Generation,Dissemination,and Consumption of Internet-famous Spectacle-symbols
The act of"checking-in"at Internet-famous places has become a prevalent phenomenon in contemporary tourism.This article explores this phenomenon using Disney's IP LinaBell as a representative case.The construction process of iconic,Internet-famous spectacles is investigated in the context of interactive communication practices.The results of this work reveal that the symbolic construction associated with the LinaBell phenomenon is a dynamic process shaped by interactions between individuals and fields.Specifically,LinaBell has evolved from being a character symbol in individual on-site interactions to a representation symbol through media exposure.It then transitions into a community-spirit symbol in the realm of collective platform interactions,periodically returning to its on-site character symbol status,thereby leading new checking-in practices.This dynamic cycle forms an open,continuous,and mutually constructing system of spectacle-symbol production.Throughout this process,the value and meaning of the spectacle-symbol continue to grow until stabilizing.Internet-famous spectacle-symbols are often seen as carriers of community spirit,emphasizing the psychological structures and shared needs of specific groups.Consequently,destinations should leverage platforms to unearth the emotional fabric of their target audience,encouraging the active participation of various subjects in shaping Internet-famous spectacle-symbols.This article delves further into the driving mechanisms sustaining the symbol-production system and underscores the subjectivity problems inherent to its creation.Individuals are not only creators of symbols but also their disseminators and consumers.Within this dynamic,subjects evolve into unpaid symbol workers while actively engaging in the self-production and self-consumption of symbols.Driven by intricate relationships(e.g.,subject-subject,subject-symbol,symbol-platform),the actions of these individuals integrate into the broader symbol-production system as a form of value-added consumption.This fosters a sense of autonomy and satisfaction among subjects,leading them to willingly accept their role within the social machinery and propelling the sustainable reproduction of Internet-famous spectacle-symbols.In summary,this paper primarily analyzes the production system of Internet-famous spectacle-symbols and the driving mechanisms underpinning its operation.This analysis may shed light on related phenomena concerning the generation,dissemination,and consumption of Internet-famous spectacle-symbols.
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