首页|懂分享,更幸福——旅游体验分享、旅游者自我发展与旅游后幸福感

懂分享,更幸福——旅游体验分享、旅游者自我发展与旅游后幸福感

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社交媒体时代,人们旅游归来,总不免在社交平台上对自己的旅游体验分享一番,并从这种分享中收获显著的幸福感.为什么分享旅游体验可以带来如此显著的幸福感受呢?文章立足于旅游后阶段,着眼于旅游者分享旅游体验的现实场景,聚焦旅游体验分享(价值型vs.操作型)对旅游后幸福感的影响机制这一科学问题展开研究.问卷调查和情境实验的数据分析表明:价值型(vs.操作型)的旅游体验分享能够激发更高的旅游后幸福感和旅游者自我发展;且旅游者自我发展中介旅游体验分享对旅游后幸福感的影响;而分享反馈(较多vs.较少)会对旅游体验分享的后效产生调节作用,较多(vs.较少)的分享反馈能够强化旅游体验分享对旅游者自我发展及旅游后幸福感的影响.文章探索了旅游后阶段分享旅游体验的幸福效应,阐述了旅游体验分享作用于旅游后幸福感的理论基础、逻辑路径,为有效提升旅游后幸福感提供了理论指引和实践建议.
Sharing Helps Improve Well-being:Travel Experience Sharing,Tourist Personal Development and Post-travel Well-being
In the era of social media,people are almost constantly browsing through the life experience shared by others on social platforms and often intentionally or unintentionally sharing their own experience with others on these platforms.Among this vast array of shared experience,travel experience is particularly favored.Traveling allows individuals to break free from the constraints of their daily lives and immerse themselves in entirely different experience,which is why most tourists have a strong desire to share their travel experience with others.Look around,and you'll often find friends and family who have returned from a trip,holding their smartphones or tablets,wearing joyful smiles as sharing their travel experience on social platforms.At this moment,the journey may be over,but the act of sharing travel experience ignites a sense of well-being,continuing to harness the happiness function of the travel activity.However,upon closer reflection,this seemingly ordinary scene is not as simple as it appears.It inevitably raises the question:Why is this so?The well-being effect of travel experience sharing is prevalent in real life and has garnered the attention of some researchers.However,the existing literature lacks a clear understanding of the essence of travel experience sharing,and it has not elucidated the differences in the impact of different types of sharing(desirability vs.feasibility)on tourist well-being.Furthermore,there has been a lack of consideration for the dynamic nature of how travel experience sharing affects tourist well-being,which may be influenced by sharing feedback.Clarifying the process and boundary conditions of how travel experience sharing affects tourist well-being is the primary task of this research.As such,clarifying the process and boundary condition of how travel experience sharing influences tourist well-being is the primary objective of this study.Based on self-determination theory,transformative learning theory,and social identity theory,this paper focuses on the scientific issue of the influence mechanism of travel experience sharing(desirability vs.feasibility)on post-trip well-being.The data analysis of questionnaire survey and situational experiments show that desirability(vs.feasibility)travel experience sharing can stimulate higher post-travel well-being and tourist personal development.The impact of sharing feedback(more vs.less)will have a moderating effect on the after-effects of travel experience sharing,and more(vs.less)sharing feedback can strengthen the impact of travel experience sharing on tourist personal development and post-travel well-being.This paper explores the well-being effect of sharing travel experience in the post-travel stage,and more clearly expounds the theoretical basis and logical path of the role of travel experience sharing in post-travel well-being,and provides theoretical guidance and practical suggestions for effectively improving post-travel well-being.

travel experience sharingtourist personal developmentpost-travel well-beingsharing feedback

唐彬礼、粟路军

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湖南师范大学旅游学院,湖南长沙 410006

湖南师范大学研学旅行研究院,湖南长沙 410006

中南大学商学院,湖南长沙 410083

旅游体验分享 旅游者自我发展 旅游后幸福感 分享反馈

国家自然科学基金面上项目国家自然科学基金面上项目国家自然科学基金面上项目湖南省自然科学基金青年基金湖南省社会科学基金青年项目

7237407172174213719742062023JJ4045522YBQ040

2024

旅游学刊
北京联合大学旅游学院

旅游学刊

CSTPCDCSSCICHSSCD北大核心
影响因子:2.013
ISSN:1002-5006
年,卷(期):2024.39(5)
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